People For the American Way’s Latinos Vote! and Poder NC Announce New Spanish-Language Radio Ad PDF Print E-mail
The Campaign Trail
By Administrator   
Monday, 26 October 2020 09:28
People For the American Way’s  "Latinos Vote" program and Poder NC announced a six figure Spanish-language statewide radio ad buy. The ad focuses on Donald Trump’s mismanagement of the COVID-19 crisis and the impacts it’s had on the economy and jobs, especially in the Latino community.
Simply titled “Biden,” the 60 second ad began airing over the weekend in an effort to persuade North Carolina’s movable Latino voters to cast ballots for Joe Biden in a state that flipped from blue to red in the 2016 election. The ad will saturate the airwaves running through Election Day. 
PFAW is one of the first organizations to invest in reaching out to Latino voters in Spanish in North Carolina several cycles ago and is one of the only groups investing in Spanish-language media across the state in 2020. This ad buy is the only one up on Spanish language radio for the Presidential election on the independent side. 
There are an estimated 32 million eligible Latino voters nationwide and an estimated 338,000 eligible Latino voters in North Carolina, which represents 4.4 percent of the state’s electorate--enough to turn the tide in a state where in 2016, Trump won by less than 4 percentage points. This year Latino voters will be the largest racial or ethnic minority participating in a presidential election in the nation. 
“Latinos are more motivated than ever to defeat Trump,” said People For the American Way board member, civil rights and labor leader Dolores Huerta. “Four years of racism, anti-Latino, anti-immigrant political agendas that fuel hatred for our families is enough. We are doing everything to make sure that Latino voters show our strength at the polls and show what happens when you reach out to Latino communities in North Carolina and across this country.”
"It is not enough to have someone to vote against. Latinx voters, like other voters, want to know what to vote for and the truth is that a vote for Biden/Harris is a vote for dignity, a vote for decency and respect," expressed Irene Godinez, Founder and Executive Director of Poder NC Action. "We have a young Latinx community in North Carolina and our young people age into the electorate every single day. It is in the best interest of our state to invest in the civic education of our growing Latinx community so that they remain enthusiastic about participating in our Democracy as they have demonstrated so far in 2020. 
“Latino voters are critical in North Carolina if we want to win against Trump,” said President of People For the American Way Ben Jealous. “North Carolinians have watched for decades as the state has voted red. And Latino voters, who are disproportionately impacted by COVID-19, have had enough of Donald Trump, especially as he continues to mismanage the pandemic and cause more harm to Latino families who are struggling through this health and economic crisis. Latino North Carolinians have had enough."
“We can turn North Carolina back to blue if eligible Latino voters show up in record numbers at the ballot box,” said People For the American Way Political Director Lizet Ocampo. “Latinos Vote! and People For the American Way are deeply committed to reaching out and engaging the Latino community across North Carolina because Latino voters can help decide this election.”
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