A religious organization is launching a TV ad campaign in support of House Bill 2.

 

The Raleigh News and Observer reports that the Institute for Faith & Family is using the six-figure ad campaign to counter recent efforts aimed at repealing HB2. The law overrode Charlotte’s expanded anti-discrimination ordinance and prohibited cities and counties from enacting broader protections than state law, which excludes sexual orientation and gender identity.

 

Charlotte’s ordinance would have allowed transgender people to use the public restroom of their gender identity. Opponents say that would make it unsafe for women and children. HB2 has resulted in substantial economic losses to the state as companies and events protested the law.

 

The ad is a 30-second spot that will cost the organization $215,000 and will run on broadcast and digital outlets in the Triangle and Fayetteville markets.

 

It features a narration about privacy concerns by Chloe Jefferson, a student from Greenville Christian Academy who addressed state lawmakers in March with a similar message when they passed HB2 in a special session.