Advertising favoring Attorney General Roy Cooper has greatly outnumbered ads touting incumbent Republican governor Pat McCrory. 

 

An analysis by the Wesleyan University Media Project has identified about 8,800 pro-Cooper ads that have aired at a cost of $5.6 million. The researchers identified 6,100 pro-McCrory ads that have aired at a cost of $2 million.

 

The North Carolinas' governor's race has seen more ad spending than any other governor’s race in the country. 

 

North Carolina has also garnered a big share of presidential ad spending. The Charlotte media market ranks fourth in presidential ads with $3.6 million spent through Aug. 18, while the Raleigh market ranked 10th with $2.5 million.