RALEIGH, (SGRToday.com) - Got to be a winner! North Carolina's 'Got To Be NC' slogan for state-produced products has earned the accolades of an agriculture industry trade association.

The campaign has been awarded the 2015 Marketing Excellence Award by the North American Agricultural Marketing Officials.

The award is presented to the top state or provincial agricultural marketing program in the United States and Canada. North Carolina was chosen from a pool of three finalists.

The Got to Be NC program was initially launched 10 years ago as an extension of the state’s Goodness Grows in North Carolina marketing program. In 2014, the department reintroduced the Got to Be NC brand, which helps consumers identify North Carolina agricultural products wherever they shop or eat.